Blizzard Entertainment, the makers of World of Warcraft, donated $1.1 million to The Make-A-Wish Foundation on Tuesday.
In a press release Wednesday, the charity dedicated to bringing joy to the lives of children with life-threatening medical conditions applauded the gamemaker for its large contribution.
The dough didn’t come straight out of Blizzard’s pocket. Players of the popular MMO pitched in by buying the Pandaren Monk in-game pet (pictured above left). Blizzard promised to donate $5 every time a player made a $10 microtransaction to gain the pet during the months of November and December.
“This donation also reflects the spirit and generosity of our players,” said Blizzard CEO Mike Morhaime. “Their enthusiasm for World of Warcraft and for supporting a good cause made this possible.”
Archive
Tag: Blizzard
A closed beta testing period for Blizzard Entertainment’s highly-anticipated real-time strategy game StarCraft II is set to kick off later this month, CEO Mike Morhaime said in a recent Activision-Blizzard earnings call.
The PC title is slated for release in mid-2010, and Blizzard plans another expansion to the studio’s World of Warcraft franchised, titled Cataclysm, for later this year.
Morhaime says Blizzard expects a “tremendous response” to the beta, which will be available worldwide. Blizzard has details on joining the beta testing on their official website.
It seems Blizzard has been taking on unofficial WoW applications in the Apple Apps Store. According to Gaming Angels, Blizzard has asked the owners of Armory Browser, Warcraft Arena Calculator, and Warcraft Characters to remove the apps. Granted, these are all paid apps, but it seems that Blizzard doesn’t plan on stopping there and will target the free apps next. No explanation for these take-down requests have been posted yet, but many speculate that Blizzard may be creating a few apps of their own.