We’re only hours away from Google’s special event when the company is expected to launch the Android-based Nexus One mobile device. There has been a lot of speculation about the handset, and how it will differ from competitors like the iPhone. An early hands-on review by Engadget suggests the Nexus One will be a solid device, but not be immediate threat to the iPhone.
But that won’t stop the endless comparisons to the iPhone once the Nexus One is released later today. So why not just dive right in with several things Google needs to get right on the Nexus One, as well as the Android platform in general, to beat the iPhone.
Speed
It’s all about speed when it comes to smartphones, as users want a blazing fast connection and a device that doesn’t take forever to load a program. The Nexus One is widely believed to have a 1 GHz Snapdragon processor making it super fast, although not blazing fast according to Engadget’s review. The iPhone 3GS, where the ‘S’ stands for speed, has a 600 MHz processor, so clearly the Nexus One will have the advantage for the time being. But that could change if Apple brings out another version of the iPhone this year.
Pricing
Right now, the Nexus One looks like it will have a pretty standard pricing plan: $180 with a two-year contract with T-Mobile or $530 unlocked. If Google really wanted to shake up the system it would figure out a way to offer the Nexus One at an even cheaper price or for nothing at all.
Be Open
If Google wants the Nexus One to rival Apple then it will have to be careful not to be seen as a closed device. The Nexus One is expected to be sold unlocked for $530, meaning you should be able to use the device with the carrier of your choice. But the Nexus One is a GSM phone so only two U.S. carriers, AT&T and T-Mobile, will be able to support the phone.
The problem is early reports are saying the Nexus One’s 3G connectivity will only work on T-Mobile, not AT&T, which automatically limits how you can use the phone. If I’m paying over $500 for a phone, I want it to be as wide open as possible, and that includes being compatible with both 3G networks.
The Nexus One, thus far, doesn’t look to be an iPhone killer. It does, however, look like a great add to the marketplace as more competition is a win for the consumer as competition will drive the major players to make improvements, incorporate some of the better ideas from the competition into their own, and drive better and better products for years to come. So welcome Nexus One. Can’t wait to see you grow and how you encourage others to grow.
Comments