Hit game may be the most popular MMO you’ve never heard of
With more than 3 million units sold, legions of passionate fans and heaps of critical acclaim, “Guild Wars†is probably the most popular massively multiplayer online game you’ve never heard of.
It’s easy to see why. Blizzard Entertainment’s “World of Warcraft†is a seemingly unstoppable juggernaut, with 8.5 million worldwide subscribers. “Burning Crusade,†the expansion to the original game, sold an estimated 3.5 million copies in just one month.
“Because of those big numbers, and because ‘WoW’ is the first subscription-based MMO that’s broken out of hardcore market, [Blizzard] gets a lot of attention,†say Jeff Strain, co-founder of ArenaNet, the company that developed “Guild Wars.â€
But small, scrappy ArenaNet thinks it has plenty to brag about, too. In seven years, Strain and its co-founders, have taken a pretty radical idea about online gaming and built it into a successful company.